For the 70th anniversary of the Italian scooter Vespa, celebrate the Italian icon with the exhibition ‘Vespa and the Cinema’, running through 20 November, and catch three special edition Vespas
It was 1946 when the first model of the scooter manufactured by Piaggio, the Vespa (meaning wasp in Italian) was launched in the market. Even after 70 years, the brand’s motto: “Not just a scooter, a way of life” perfectly explains all the roads the famous scooter has ridden. Despite the competition of cheaper brands and shifts in production, the Vespa’s legacy still seduces the global market with its unique design.
Throughout its lifetime, the Vespa has intrigued the masses in the way transportation and customisation fuse into an Italian icon of art and beauty. Many fashion stylists and artists have customised their scooters throughout the years, from Salvador Dalì to Emporio Armani. In 2000, the Piaggio Museum opened in Pontedera, Tuscany to preserve and highlight the value of the scooter’s historic legacy rooted in Piaggio.
At the St Petersburg’s Lenfilm Studio, a Russian audience has the chance to see three limited edition Vespas from the Piaggio Museum: Vespa Nespolo, customised in 2010 by Ugo Nespolo, Vespa Venice, painted by the artist Luca Moretto and Vespa Dolce Vita, designed by Paola Navone for the exhibition Local icons Greetings from Rome in 2015.
The narrative of the exhibition itinerary is adorned with 40 photos taken from the movies scenes in which Vespas are the protagonist, like La Dolce Vita, I soliti Ignoti, Vacanze Romane, Poveri ma belli’, as well as famous actors riding the scooters, like Jude Law, Nicole Kidman, and Anthony Perkins.
Together with the exhibition at the Lenfilm Studio, there will be three movie screenings:
Caro diario (Dear diary) directed by Nanni Moretti, 13 November at 7.30pm; the cartoon Ratatouille by Brad Bird e Jan Pinkava, 20 November at 10am and Il segno di Venere (The sign of Venus) of Dino Risi, 20 November at 6.30pm.